Jasmine Sokko's summer single ‘HURT’ has garnered over 1.6 million streams on music streaming platforms. The banger, which melds her penchant for melancholic lyrics with fiery beats, talks about getting hurt by tough love in a relationship. She partners with Singapore’s esteemed director Martin Hong once again for the ‘HURT’ music video. He has worked with Jasmine Sokko on her previous ‘#0000FF’ music video.
Martin shares, “The song itself focuses on the idea of a woman reclaiming autonomy in a relationship, specifically through a Kill Bill brand of vengeance which I thought was pretty interesting. But often the power dynamics between women and men aren’t just in the romantic realm, they spill out to the world at large as well.
He adds, “I remember Jasmine sharing with me more than once on how tired she was, having to always jump through loops to prove herself as a woman producing her own music in a male-dominated industry, and how frustrating it was to be constantly dismissed in her own sphere of expertise because of her gender. From those sentiments, we came out with the idea of a Factory which manufactures SOKKOBOTS - female androids which were literally programmed from societal expectations. The music video follows one SOKKOBOT who manages to break free and forge her own path.”
Jasmine Sokko divulges, “This is one of the most challenging things I have done to date. I’ve had to learn dance choreography within 3 days. It’s also the first time I am on a shoot with such intricate sets. I love how rich the details in the music video are. I’ve never felt so creatively fulfilled in standing my ground as a female before. I haven’t felt so excited in a while.”